powerbar | celebrity print

BACK IN THE DAY WHEN THE WORLD WAS MORE INNOCENT AND LANCE ARMSTRONG WAS BELOVED.
We created a new brand platform for PowerBar around the insight that endurance athletes train hard so they can perform in the moment. PowerBar gave them the ability to "Be Great" when that moment came. Over the course of a few years, I did a million or so print ads for this campaign.
Here are a few them.