medco pharmacy | dr. obvious and the study of obviology — Mothership

medco pharmacy | dr. obvious

A FEW YEARS BEFORE HOTEL.COM DID CAPTION OBVIOUS
We created Doctor Obvious, PhD. The good doctor, and his chosen field of study, Obviology, became the first-ever consumer facing campaign for Medco, a prescription benefits manager.

Important updates and experiments from The Institute for the Incredibly Apparent created the messaging for TV spots, a digital sales platform, radio, and social.

Sadly, Medco was bought by CareMark shortly after the release of this campaign, which is why you may not have seen it. Obviously.

AWARDS
Clio, Caples, DMA Echo

FEATURED WORK
A few short takes from social videos, TV campaign, Tweets, Print Ads, Facebook

AUTO REFILL

PEDOMETER

MEET DR. OBVIOUS

GIANT PHONE

WRONG NUMBER

CAMPAIGN OVERVIEW

COMPILATION OF A FEW SOCIAL POSTS

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british airways | 5th most shared video globally

aetna | this one made it onto the jimmy kimmel show!