british airways | better island

IMAGINE ENGLAND AS AN ALL-INCLUSIVE RESORT.
We did and that's how we created this campaign to help sell all of Great Britain during its shoulder season. Just for booking online, BA customers were given a resort band that gave them access to select adventures all over this nation-sized resort. Who could compete with that?

AWARDS
One Show & DMA Echoes

FEATURED WORK
Case study, campaign landing page hosted on ba.com, sample experiences, and screens from a very cool iPad experience